OUR WORK
WITH
THE GREY.
01 / THE GREY
Select brand ambassadors.
Select 5 to 10 brand ambassadors who genuinely love The Grey’s product, have an engaged audience, and can start meaningful weekly conversations around skincare.
Strong on-camera communication is a plus.
Initial ambassador shortlist
- @ashleycbagley
- @gregory_van_w
- @dipanteleev
- @herberthofmann
- @rrwwd
- @felipe.palma
- @connorminney
- @alexbardyshev
- + more
02 / THE GREY
Talk to customers.
Start weekly conversations with customers through The Grey and its ambassadors. Use Q&As and interviews to understand their struggles, goals, expectations and experience with the brand.
#TheGreySkinTalks
What we want to learn
- What are your biggest skin struggles?
- What are your skin goals?
- What makes you try a new product?
- How has The Grey worked for you?
- Would you recommend The Grey? Why?
03 / THE GREY
Remove products.
Focus on what customers want. Five products generated most of our revenue over the last 90 days.
80% of revenue from 5 products.
What customers choose
- 3 in 1 Daily Face Cream
- Daily Face Protect
- Charcoal Face Wash
- Daily Vitamin Intake
- Recovery Face Serum
Fewer products. More focus. Better products.
04 / THE GREY
Refine website & UX.
Make buying effortless. Re-write product descriptions and improve the product page to clearly communicate the benefits customers care about.
Less searching. Less thinking. Easier buying.
- Clear value proposition — communicate the key benefit instantly.
- Benefits before features — speak to customer needs, not just ingredients.
- Everything important at a glance — product, benefits, reviews, key info.
- Frictionless path to purchase — a clean, simple, mobile-first experience.
05 / THE GREY
The Grey Routine.
One simple system for healthier skin — from the outside in and inside out.
One routine. Everything you need.
- Complete — skincare from the outside and inside out.
- Simple — easy to follow and understand.
- Educational — honest information, including gold standard treatments.
- Repeatable — available as a bundle and subscription.
06 / THE GREY
Customer acquisition.
Turn attention into customers — and customers into advocates.
Attract. Educate. Convert. Retain. Refer.
- Attract — reach the right people with valuable content.
- Convert — guide them to a personalised routine.
- Retain — deliver an exceptional experience that turns customers into a community.
